Broker vs Adviser vs M&A Specialist – What’s the Difference?

When planning to sell a business, owners are often unsure whether to engage a business broker, corporate adviser, or M&A specialist. While these terms are sometimes used interchangeably, there are important differences in the services, expertise, and value each can bring to a transaction.

Business Broker

A business broker typically works with smaller businesses, often owner-operated or high street companies. Their role is to:

• Market the business to a broad pool of potential buyers.

• Help prepare basic sales information and listings.

• Facilitate introductions and guide negotiations at a transactional level.

Best suited for: Small businesses with straightforward operations and lower deal values, where the focus is on finding an individual buyer or small trade purchaser.

Corporate Adviser

Corporate advisers usually support more complex transactions. They provide:

• Strategic advice on exit planning, timing, and valuation.

• Tailored buyer research and outreach.

• Guidance on structuring deals, negotiating terms, and maximising value.

Best suited for: Business owners looking for a higher level of support, especially when preparing a business for sale or exploring different exit options.

M&A Specialist

Mergers and acquisitions (M&A) specialists operate at the mid-market level and above, often handling larger, more complex transactions. They typically:

• Work on strategic deals, including trade sales, partial exits, and private equity transactions.

• Use research-driven processes to identify and engage multiple strategic buyers.

• Create competitive tension to secure stronger valuations and better deal terms.

Best suited for: Owners of larger SMEs or businesses with significant growth potential, where strategic buyers or investors are likely to be the best fit.

Choosing the Right Partner

The right choice depends on the size of your business, the complexity of the sale, and your goals for the transaction:

• For micro businesses and high street trades, a business broker such as BuyMyBiz.co.uk may be ideal.

• For small but established businesses, advisers such as EXITS.co.uk can provide a balance of support and results.

• For larger SME or mid-market businesses, engaging an M&A specialist like VEXUS.co.uk is often the best route to maximise value.

Why It Matters

Selling a business is one of the most important financial decisions you’ll ever make. The expertise and approach of your chosen adviser can significantly affect both the sale price and the overall success of the transaction.

Contact Us to discuss which route is right for your business and learn how BusinessBrokers.co.uk can help you connect with the right level of support.